Nothing for something

Effective July 24, 2011, the monthly charge for Total Equipment Protection will increase $1.00, from $7.00 to $8.00

Rest assured that, Total Equipment Protection will continue to provide the same comprehensive coverage for loss, theft, liquid or physical damage, and mechanical and electrical failures due to defect or normal wear and tear.

So, you're charging me an extra dollar for the same coverage.  Gee, thanks!