These prices are a joke, right?

[captpackrat]

I was in "Best" Buy today, and noticed the prices on a couple items.  For a Geek Squad brand 8G USB drive, they wanted $80.  I just paid $20 for a Sandisk 8G drive at Costco (although that was on sale, but the regular price is still just $30).  And for a 2 Gig PC-5300 DDR2 SODIMM memory module, they were asking $190; the street price is normally $40.

Do they really think their customers are THAT stupid?  Or ARE their customers really that stupid?